“A good video can make all the difference.”
~Brian May
IF A PICTURE IS WORTH A THOUSAND WORDS, you could say that a video is priceless.
We live in a time when a single video can tell your story, tip your brand — or change our world. Cases in point: JK’s Wedding Entrance Dance, Will it Blend? — and We Are All Khaled Saeed.
Over two billion videos are downloaded every day on Youtube. That is roughly equivalent to the programming that the three major television networks put out. In one year. And, in my estimation: user-generated videos are just getting started. As these tools (such as smartphones) become more pervasive — and they are — an increasing number of people will produce video content.
Predicting the success of a video is next to impossible. Who would have ever guessed that “Charlie Bit My Finger” would have garnered more views than five Superbowl commercials? However, there are some guiding principles to help you produce winning videos, whether they’re for your personal brand, your business — or your cause. Here they are:
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