Social media helped win the White House in 2008. It will no doubt play a defining role in the 2012 election. Where do the President and former Governor Romney stand in social media? Best-selling social media author and founder of Resonate Social, Eric Harr, scores the candidates—and gives them advice.
FOUR YEARS AGO, the Washington Post dubbed Barack Obama the “King of Social Media.”
It was a fitting sobriquet. After all, Obama used the untested new medium to flat-out out-fox and out-run the most well-oiled, well-entrenched political machine of our time in the Clintons.
But Obama’s secrets are no longer. The GOP is poised to pounce and will likely use everything they learned, with a potent mix of new tactics, to rocket Romney to victory in November.
There’s a lot on the line with social media. Experts believe the race will come down to a few swing states where undecideds can be won over in the high-touch trenches of social.
Before I score the candidates, we need some perspective:
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